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Web Design: Essential Pages All Websites Should Have

Macbook showing a website

To create an impactful and effective online presence, having a well-designed website is crucial in today's digital age. Web design includes different aspects such as user interface (UI) and user experience (UX), graphic design, front-end development, and more. An effective website design can make or break a brand's online presence. In this blog post, we will discuss the essentials pages that all websites should have irrespective of the niche. These pages will help businesses to improve their website's usability, user experience and increase the chances of conversion.

The Homepage

The homepage is the gateway to your website - It's the first page that visitors see when they land on your site. The homepage should provide a clear understanding of your brand, its values, and a concise overview of your services. As a web designer or developer, one should keep in mind that the homepage should be visually appealing and easy to navigate. The homepage's layout should contain essential information such as a call-to-action (CTA), company's unique features, and a testimonial section.

About Us

The "About Us" page is a crucial part of any website. It is the page where visitors learn about your brand, its history, mission, and values. Often, businesses overlook this page, but it is an opportunity to provide useful information and build a connection with your visitors. As a web designer or developer, you should ensure that the "About Us" page is user-friendly and the content is easy to understand. The page should include photos of team members, company awards, and accomplishments.


The Services/Products page serves as a catalog for your business offerings. This is where you showcase your products or services that customers can buy. Ensure that the products or services are adequately described with relevant images and adequate pricing information. As a web designer or developer, you should ensure the page is mobile-friendly and easily navigable. A search bar feature can be added to the page to help visitors find what they are looking for quickly.

Contact Us

The contact us page provides visitors with a way to reach out to your business. This page should contain a simple contact form, your physical address, social media links, email addresses, and phone numbers. As a web designer or developer, you should ensure that the page has a user-friendly contact form, and the information provided is up to date and accurate.


Blogging is a powerful tool that can improve a website's SEO ranking and provide visitors with helpful content. By creating blog content, you provide valuable information to your visitors and position your business as an authority in the niche. Using visual content, such as images and videos, can help to make blog content more engaging and appealing. As a web designer or developer, you should ensure that the blog is well-structured and visually attractive.

In our digital world, having a website is no longer just an option for businesses - it's a necessity. Building an effective website requires a collaborative effort between the business owner, web designer, and developer. The five essential pages discussed above (homepage, about us, services/products, contact us, and blog) should be part of every website design. By ensuring that these pages are user-friendly, visually appealing, mobile-friendly, and SEO friendly, businesses can strengthen their online presence and improve the chances of customer conversion. So, whether you are looking to create a new website or update your current design, consider incorporating these essential pages into your design and remember these important pages will help develop your digital brand and grow your business.

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Work with our award-winning team in Bury St. Edmunds, Suffolk

01284 277161

ASK House, TWO Northgate Avenue Business Centre, Bury Saint Edmunds IP32 6BB


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