Are Google Ads Worth It? A Guide for SMEs in Suffolk, Norfolk & Cambridgeshire

Dimension Creative
Jul 4
3 min read

Man looking at laptop screen showing the Google homepage

If you're a small or medium-sized business (SME) based in Suffolk, Norfolk or Cambridgeshire, chances are you've asked yourself: “Are Google Ads actually worth it?”

It’s a fair question — especially when every penny of your marketing budget needs to count. At Dimension Creative, we work with businesses across East Anglia to help them get real results from their digital marketing, and today we’re lifting the lid on whether Google Ads are a smart investment for your business.

What Are Google Ads, Exactly?

In short, Google Ads is Google’s pay-per-click (PPC) advertising platform. It allows your business to appear at the top of Google search results when people search for keywords related to your products or services.

For example:If you run a landscaping business in Norwich, and someone types “garden design Norfolk”, you can appear right at the top — before your competitors. But here’s the catch: you pay each time someone clicks on your ad. That’s why smart targeting, strong copy, and a clear strategy are essential.

Why SMEs in Suffolk, Norfolk & Cambridgeshire Should Consider Google Ads

1. Hyper-Local Targeting

Google Ads allows you to target by location, right down to towns and postcodes. Whether you're based in Ipswich, Bury St Edmunds, Cambridge, or King’s Lynn, you can tailor ads to reach local customers actively searching for what you offer. No more paying to advertise in places your customers aren’t.

2. Immediate Visibility

Unlike SEO (which can take months), Google Ads can get you visible instantly. If you’ve just launched a new service or offer, this can give you a crucial head start — especially in competitive markets like trades, retail, or local services.

3. Control Over Budget

You can start with any size budget — £5 a day, £500 a week, or more. Better still, you can pause or adjust your spend at any time. For SMEs, that flexibility can make a big difference.

4. Measurable Results

Google Ads gives you clear, detailed insights:

How many people saw your ad
How many clicked
What keywords triggered it
What actions users took on your site

This level of transparency helps you track ROI and make better decisions.

Common Concerns from Local Business Owners

We've worked with dozens of SMEs across Suffolk and Cambridgeshire — and we hear the same concerns:

“It’s too expensive.”Google Ads can be expensive if it’s done wrong. But with smart targeting and a tailored campaign, you’ll avoid wasted spend.
“I tried it once and it didn’t work.”One-off attempts often fail because of poor setup, bad keywords, or no landing page strategy. Google Ads is powerful, but it needs the right approach.
“I don’t have time to manage it.”That’s what we’re here for. At Dimension Creative, we run and optimise your campaigns so you can focus on running your business.

Who Should Definitely Try Google Ads?

Google Ads works brilliantly for:

Local service providers – plumbers, electricians, builders, landscapers
Professional services – accountants, legal firms, consultants
Online stores and eCommerce businesses
Hospitality – hotels, restaurants, event venues
Health and wellness – gyms, clinics, therapists

Real Results, Not Just Clicks

At Dimension Creative, we don’t just focus on getting you clicks — we focus on getting you customers.

We’ve helped businesses from Ipswich to Ely drive quality leads and real revenue with tailored Google Ads campaigns. We combine PPC with landing page design, local SEO, and conversion tracking to make sure you get maximum value from your investment.

So… Are Google Ads Worth It?

Yes — but only if you approach them with the right strategy.

If you want to boost leads, grow brand visibility, and get in front of the right people right now, Google Ads is one of the best tools available. And if you want help doing it right, we’re just around the corner.