Updated: Mar 11
As the world prepares for a return to normality, we've established some thoughts around marketing your business.
We’ve heard numerous times from officials how the Coronavirus COVID-19 epidemic is ‘unprecedented’. It’s true that we’ve never experienced the scale of enforcement and restriction on business that we have in 2020. Many small business owners and self-employed individuals will now be faced with the challenge of how to re-open their doors and retain their customer base once the world gets ‘back to normal’.
We’ve noted some thoughts on how you could market your business in the upcoming months.
“Do you come around here often?”
Loyalty schemes aren’t just for the corporate giants. It’s a great way to show your customers that you care and presents the opportunity to re-boot your business after the Coronavirus shutdown. If you’re a café or restaurant, why not offer customers a set price menu that’s both value for money and achievable for your team. People will be busting to get out and enjoy local eateries so give them the excuse to choose yours!
“The winner takes it all!”
What if we told you that you could use one of the most powerful marketing tools for free? Social media is a publicity powerhouse and that’s why peer marketing is one of the most influential tools on your belt as a business. For example, if you are a small glamping business, why not offer a free night away (with restrictions, such as mid-week only to retain cash flow during peak times). All your fan base will need to do is like, share and tag a friend who they’d like to take with them! The best part about this method is that you will only be spending the amount it costs you to present the product. In the case of most hospitality businesses this is minimal and therefore could well be one of you most successful campaigns to date at one of the lowest costs.
“Once upon a time…”
Being sincere and transparent in your message can really resonate with the public. Seeing the face(s) behind a business can really inspire your potential customer base as they will already feel acquainted with you as they step over the threshold. It was Titchener (1910) proposed that things that are familiar to people cause them to experience a “glow of warmth” and feeling of intimacy. We believe that by harnessing the use of familiarity, businesses can open the door for new customers to feel that “glow of warmth” as they buy your products or services. Imagine running an independent MOT testing facility. You could run a social media campaign where one of your staff are featured in a video, talking about your MOT offers which are in line with the Government’s 6 month MOT expiry extension, closing the video with “My name’s Matt, give me a call on xxxxxx and let’s get you booked in”. Instantly, clients have a point of reference and familiarity which could be the difference between conversion or no conversion.
We hope these ideas have sparked your imagination and we wish you all the best in terms of health and business in the proceeding months!
If you’re looking to add an extra Dimension to your business after the Coronavirus pandemic, why not get in touch today and let’s discuss your businesses future.